The Lego Provider History

The Lego Provider History

The Lego company opened in 1932 when Danish carpenter Ole Kirk Christiansen started making gadgets for a living. He struggled to make ends meet in the depths of the 1930s, but the little prototypes he had made of things like ironing panels and ladders had great potential while children’s toys. He named the corporation Seglar after two Danish words, leg and godt, which means “play very well. ”

In 1958, he invented the iconic profano brick with pontoons inside that makes it interlock with other lego items. This cutting edge innovation changed distinguishly the company and allowed this to increase at an surprising pace.

By 1960s, Lego had widened its world-wide reach and began producing toys beneath license in North America via an arrangement with luggage company Samsonite. The organization also begun selling sets with all the pieces had to build a particular model, and introduced committed themes including Space (with astronaut minifigures), Castle, Area (later renamed Seglar City), and FabuLand.

In the 1970s, Lego needed a remarkable step forward with its introduction of Lego statistics that experienced movable legs and arms. The company likewise began using more clear plastic and releasing larger obstructions for younger kids, a path called Duplo. In the eighties, Lego’s revenue grew at an amazing rate of ten percent each year, irrespective of overall model industry revenue growth scaling down.

Today, Lego is a large global firm with earnings of above $5. eight billion and one of the most coveted brands in the world, ranking number 1 on Manufacturer Finance’s ‘Most Powerful Brand’ list in 2015. But it really still seems less like a ruthlessly commercial giant and more like an previous family friend.

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